About me

Brand positioning.
Content strategy.
Storytelling that sticks.

I lead content and messaging strategy for brands across travel, lifestyle, and education. My work lives at the intersection of audience research, creative thinking, and strategic execution — translating brand goals into stories that move people.

For 15+ years, I’ve shaped how brands show up through voice, messaging, and campaign narratives. At Travel + Leisure Co., that includes leading the repositioning of Club Wyndham, WorldMark, and Margaritaville Vacation Club. I’ve also crafted the go-to-market voice for Sports Illustrated Resorts and built scalable content systems used across our global portfolio.

I guide campaigns from concept to launch, mentor creative teams, and collaborate across departments to bring every story into alignment. Big ideas are part of the job — but they matter more when they’re grounded in research, shaped by strategy, and delivered with voice people remember.

Fun facts: 
Florida native • FSU + WVU grad • SNL junkie • Christmas enthusiast • Audiobook superfan • Lead parental unit to one very cool 14-year-old

Happy brands with happy customers:
Travel + Leisure Co.
Sports Illustrated Resorts
Eddie Bauer Adventure Club
Club Wyndham
Worldmark by Wyndham
Margaritaville Vacation Club
Hilton Grand Vacations
Ohio University
Maryville University
Stance